Car Showroom Auto Louda +

This unique building in the Czech Republic is one of the largest covered car showrooms in Europe. Our task was to equip the interior, finalize the façade, and design the surrounding area for a hall covering over 4 hectares. In the interior, we highlighted the concrete structure and developed a concept of inserted volumes based on the idea of a bitten apple—where the outside differs from the inside. Sustainability was a key consideration in material selection, such as using veneer instead of laminate. To improve orientation in the sales area, we incorporated an atrium that brings in natural light. A red ramp, reminiscent of a compass needle, runs through all levels for better navigation. The main brand element in both the interior and exterior is a slat rotated 23°, inspired by the tilt of a letter in the brand’s logo. As part of the project, we applied the principles of our vision for the future of logistics parks: a multifunctional space element that includes a bistro with a garden, a cultural hall, and a well-architected project incorporating greenery. Climbing plants have been placed on the towers of the fire stairs and in the atrium.